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Marketing Your Education Programs

Targeting and extending your reach to your Athletic Trainer (AT) audience is an ideal way to optimize attendance levels for your education program(s). The BOC provides many options and resources you can add to your marketing mix to help you connect effectively to ATs and promote your programs. Our BOC team provides services to help you customize your efforts for the most impact.

Available Tools

The BOC program directory continuing education (CE) search tool, marketed directly to ATs, lists all Category A programs, including asynchronous/synchronous events and virtual/F2F events. (This tool is actually a requirement outlined in the “Standards for BOC Approved Providers” stating that BOC Approved Providers are required to enter CE programs into the program directory at least 10 calendar days prior to the event.)

In addition to the free Program Directory the BOC offers the following targeted tools through our Media Kit to expand your promotional campaigns:

  • Email
    Blast Services

    • Client specific distributions on your behalf
      versus your message grouped with other companies/organizations
    • Variety of email set-up options to customize
      your email blasts
  • Mailing Lists
    • Available in Excel spreadsheet for easy mail merging
  • Website Advertising
    • Available at monthly rate but can be customized
    • Client provides artwork to BOC specifications
  • “Cert Update” advertising
    • Distributed twice a year
    • Many size and placement options available to fit any budget
    • Client provides artwork to BOC specifications

Discounts Available for BOC Approved Providers

BOC Approved Providers receive reduced pricing on some of the above items, including discounted rate on email blast services and mailing lists, 10% discounts off regular rates for website and “Cert Update” advertising.

For more information, see the full BOC Media Kit on the BOC website.

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