Boost Your CE Program Attendance: How to Effectively Target Athletic Trainers
Are you looking to broaden your reach and market your continuing education (CE) programs more effectively to Athletic Trainers (ATs) and other health care professionals? If increasing attendance and engaging more ATs in your programs is a priority, leveraging the BOC Program Directory and BOC marketing resources can help you achieve your goals.
Maximize Your Exposure with the BOC Program Directory
The BOC Program Directory is a free and essential tool for BOC Approved Providers to list their CE programs. This directory serves as a primary resource for ATs seeking CE opportunities.
Why use the BOC Program Directory?
- Per the “Standards for BOC Approved Providers,” listing CE programs in the directory is mandatory
- Programs are accessible through the BOC website and BOC profile, ensuring maximum visibility
Tips for Improving Discoverability
- Enter programs early – The sooner a program is listed, the better visibility it gains
- Use clear, specific titles and descriptions – Avoid placeholders like “TBD” and provide details such as dates, locations and learning objectives
Joint Providership Opportunities
Joint Providership means that two or more BOC Approved Providers team up to share the work of delivering and managing the production of an accredited activity under formal and detailed agreements. Collaborating with fellow BOC Approved Providers or other accredited providers through Joint Providership can further enhance your CE programs.
Advantages of joint providership include:
- Access to a wider network of professionals
- Shared resources, knowledge, expertise and promotional efforts
- Added credibility, legitimacy and trust
- Innovative and diverse perspectives for dynamic CE content
Important note: Collaboration must adhere to “Standards for BOC Approved Providers.” Ensure proper planning, documentation and accreditation compliance as outlined in VI Administration, 17. Operations Manual, Essential element D providership.
Utilize BOC Marketing Resources and Services
BOC offers a variety of marketing resources and services to help you effectively promote your CE programs.
Available Resources
- Media kit – Use official BOC materials to enhance your promotional efforts and establish credibility
Discounted Marketing Services for BOC Approved Providers
- Email blast services – send targeted email distributions directly to ATs with customization options
- Mailing lists – Access Excel-based lists for streamlined mail merging and outreach
- Website advertising – Advertise on the BOC website at customized monthly rates
- Cert Update advertising – Promote your programs in the BOC’s biannual publication with various placement and budget options
Expand Your Reach with Joint Accreditation
For those looking to expand beyond ATs and develop interprofessional education programs, Joint Accreditation for Interprofessional Continuing Education™ (JA) is an excellent opportunity. JA allows organizations to provide CE activities for multiple professions through a single, unified application process, fee structure and set of accreditation standards without needing to obtain separate accreditations. JA is the first and only process in the world offering this benefit and includes the athletic training profession. Learn more here.
Benefits of becoming a JA provider include:
- Increased reach – offer CEUs that satisfy multiple health care professions, including ATs
- Operational efficiency – Manage multiple accreditations in a single system
- Enhanced credibility – Utilize the JA mark to establish trust and recognition
- Improved program value – Create high-quality, interdisciplinary programs that enhance learning outcomes
By leveraging these resources and opportunities, BOC Approved Providers can effectively increase visibility, attendance and engagement in their CE programs. Start implementing these strategies today and make your CE programs the go-to choice for ATs and beyond!
